White Cloud Review


White Cloud Review

Price: 49.95

Despite its massive success, White Cloud is not resting on its status. The company continues to make its products better by improving battery life, shrinking ecig size, developing longer lasting cartridges, creating more flavor profiles, and adjusting its prices to accommodate all types of smokers without compromising on quality and performance.


Electronic cigarettes usually come in two types: ecigs that look like real cigarettes are marketed for transitioning smokers while bulky mods are designed for heavy vapers. White Cloud is bridging the gap between those two categories by creating an electronic cigarette that meets the demand of heavy smokers in a small profile.

The new Cirrus 3X e-cig from White Cloud is the longest lasting automatic battery on market today. It can produce a whopping 600 puffs on a single charge, which is three to five times better than the competition. With the Cirrus 3X, you can enjoy strong rich flavors, thick clouds of vapor, and an amazing throat hit without the extra bulk and weight on your fingers.

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Each cartridge is equivalent to two packs of traditional cigarettes – double than the industry average. With six nicotine levels to choose from, including Double Extra strength that contains 5.4% nicotine, White Cloud is the only brand that can deliver the nicotine kick that heavy smokers crave.

White Cloud cartridges come in 16 flavors ranging from classic tobacco and menthol to exotic Bora Bora, Moscow Mule, and Diablo filters.

WC also offers a variety of intuitive accessories such as Shotgun tips (a rubber tip that allows you to combine cartridge flavors and increase vapor production), Squid chargers (allows you to simultaneously charge up to three batteries from a single USB port), and Vapor Jackets (skins that protect and personalize your e-cig batteries).

Taking quality and safety very seriously, White Cloud implements a 3-step quality control system for its SmoothDraw cartridges while all White Cloud batteries are inspected four times before they are packed and shipped.

In order to make its powerful e-cigarettes more accessible to budget-conscious vapers, WC has shed its Rolls Royce image by drastically cutting its prices. Originally sold at $150, the entry-level Cirrus II starter kit can now be purchased for less than $50.

There product are available online as well as 31 retail outlets in Florida, Illinois, Indiana, Michigan, Ohio, and Pennsylvania.

Pros and Cons


  • Incredible vapor
  • Easy to draw
  • Unmatched throat hit
  • 6 nicotine levels (up to 54mg extra strength)
  • Long-lasting, fast-charging batteries
  • Phantom batteries offer stealth vaping options
  • Intuitive accessories
  • Extended 2-year warranty
  • Available in brick and mortar stores


  • Battery is longer than most automatic models
  • No free shipping
  • No e-liquid

Full White Cloud Review

Unlike most e-cigarette companies that simply order generic parts from China, White Cloud sources its components only from heavily vetted manufacturers.

Instead of using standard lithium ion batteries, the company packs its ecigs with power cells made by the same manufacturer of Apple’s batteries so they last a ridiculous amount of time.

White Cloud batteries are based on a lithium polymer design which allows for a full 8 or 9 second draw which no other brand can claim. They also charge in a snap – barely an hour – and are built with a shock absorption system to guard against drops and spills.

The original Cirrus, which is there flagship product, has been named the best e-cigarette in the world.

In May 2010, WC introduced the Cirrus II which is 30% smaller and lighter than the Cirrus. It produces more vapor and has an easy draw for the most realistic smoking experience.

In April 2011,  they launched the Cirrus III which is 3/8″ shorter, 36% lighter, and allows for quicker vapor draw. With a charging time of only 60 minutes, a puff count of 200 per charge, and onboard shock absorbing technology, the Cirrus III is not only the smallest and lightest but also the most stable e-cig battery in its category.

In October 2011, WC released the Cirrus 3X which can turn out a whopping 600 puffs on a single charge. With a Cirrus 3X battery and a ChargeBolt charger in your pocket (or purse), you will never run out of smokes ever again.

Drawing on a White Cloud cartridge is easy and quiet – no crackling or popping sounds and no harsh taste. What you get is a smooth, pleasing flavor with a good-sized cloud of white mist.

For such a small battery, the rich volume of nicotine and amazing throat hit of Cirrus e-cigarettes are pretty remarkable. And if you are still not satisfied, you can use a Shotgun tip to multiply the amount of vapor that you get in a normal puff. Double and triple barrel tips allow you to smoke two or three ecigs at the same time, perfect for mixing flavors and creating incredible clouds of vapor.

Packaging and Style

If you hate flashy packaging, then you will love this product. The kit design is sleek and sharp, and everything from printing to material choices screams quality.

Offering five types of starter kits.

Cirrus 2 Starter Kit

Perfect for first-time and casual vapers, the Cirrus 2 starter kit contains all the essentials you need to get started on electronic cigarettes:

  • 2 Cirrus II batteries (white with grey tip and orange glow)
  • 5 SmoothDraw cartridges
  • 1 ChargeBolt charger
  • Standard 6-month warranty

Cirrus 3 Starter Kit

If you want a compact e-cigarette kit that meets your travel demands, then try the Cirrus 3 starter kit. This bundle includes:

  • 3 Cirrus III batteries (in your choice of color)
  • 5 SmoothDraw cartridges
  • 1 Squid charger
  • 1 AC adapter
  • Standard 6-month warranty

Cirrus 3X Starter Kit

The Cirrus 3X starter kit lets you vape the entire day without having to worry about recharging your batteries or carrying a bulky portable charging case. The kit contains:

  • 3 Cirrus 3X batteries (in your choice of color)
  • 5 SmoothDraw cartridges
  • 1 ChargeBolt charger
  • 1 AC Adapter
  • 1 DC Adapter
  • Extended 2-year warranty

Cirrus Variety Kit

Want to try all three Cirrus models? Get the Cirrus variety starter kit which includes:

  • 3 Cirrus batteries (Cirrus 2, Cirrus 3 and Cirrus 3X)
  • 5 SmoothDraw cartridges
  • 1 ChargeBolt charger
  • 1 AC Adapter

Phantom Kit

Packed in a jet-black locking storage box, the limited-edition Phantom kit allows you to go incognito when you need to vape discreetly. The kit contains:

  • 1 Phantom locking display box
  • 3 Phantom batteries
  • 5 StealthDraw low-vapor cartridges
  • 5 SmoothDraw cartridges
  • 1 black Squid charger
  • 1 black AC adapter
  • 1 numbered Phantom membership card (1 of 500)


Fling disposable e-cigarettes are a perfect low cost introduction for smokers who want to try without buying a starter kit. Flings are available in all the same strengths as SmoothDraw cartridges, and incorporate the exact same technology. You’ll find your favorite White Cloud flavors plus Cinnamon, Banana and Maple Bacon. Start off with a few single Flings, or replenish your stash with packs of 5, 10, 25 and 100.

Vapor Jackets

Available in over 10 diverse collections with seven designs in each pack, Vapor Jacket skins protect and personalize each one of your e-cigarette batteries. Designs and styles range from serene to surreal, including stripes, flowers, graffiti, tribal, paisley, and skulls.

Cartridges – Flavor and Vapor

White Cloud SmoothDraw cartridges offer nearly two packs worth of smoking pleasure. The atomizer is built into the cartridge so you don’t have to clean or replace it. Simply use the cartridge until it no longer emits vapor, then throw it away. Each SmoothDraw cartridge contains enough liquid to give you about 400 puffs of thick rich nicotine vapor.

Each cartridge contains the following ingredients:

  • 80% – 92% Propylene glycol
  • 0.5% Ethyl Acetate
  • 0.0% – 2.4% Nicotine
  • 0.5% – 4% Water
  • 1% – 4% Flavoring
  • 3% Malic acid (for fruit flavored cartridges)
  • 2.5% Vanillin (for vanilla flavored cartridges)
  • 1% Acetylpyrazine (for chocolate flavored cartridges)
  • 1% Menthol ((for menthol flavored cartridges)
  • 10% Linalyl Alcohol (for clove flavored cartridges)

StealthDraw cartridges offer you an enjoyable vaping experience even when discretion is a priority. They produce minimal vapor with quick dissipation, leaving no trace behind. Because of the adjusted formula, the nicotine hit is not as pronounced on the StealthDraw cartridges although you are receiving the same nicotine dosage of SmoothDraw cartridges. If you demand a strong throat hit, you may want to primarily use SmoothDraw cartridges and only use StealthDraw cartridges as an accessory for when you would like to be more discreet.

Many cheaper brands have a slightly artificial taste to them but with most user White Cloud Reviews you can see you get an extremely realistic flavor with lots of character. The current flavor collection features 16 varieties: regular tobacco, menthol, vanilla, chocolate, espresso, clove, strawberry, kick (honey and cinnamon), snap (mint and cacao), Moscow Mule, Apache, Bora Bora, Diablo, Lime & Coconut, Bad Apple, and Peach Pit.

Nicotine Levels

White Cloud is the only e-cig company that offers Double Extra strength cartridges. You can choose from 6 different nicotine levels:

  • Double Extra (54mg)
  • Extra (36mg)
  • Full (24mg)
  • Light (16mg)
  • Ultra Light (8mg)
  • Nicotine-free (0mg)

Battery Life and Charging

Cirrus batteries can last up to three days on a single charge, depending on usage. All models are lightweight, which makes them feel more like a traditional cigarette

Perfect for beginners or as a backup battery for veteran vapers, the Cirrus II produces 280 puffs with a charge time of 90 minutes.

The Cirrus III is the smallest and lightest battery in the White Cloud ecig line. With a charging time of only 60 minutes, a puff count of 200 per charge, and onboard shock absorbing technology, the Cirrus III is the most stable e-cig battery in its category.

The Cirrus 3X is the longest lasting e-cigarette that White Cloud has ever made. With a charge time of 120 minutes, the Cirrus 3X can churn out more than 600 puffs on a single charge – that’s equivalent to three packs of tobacco cigarettes!

All Cirrus batteries are available in classic white or brushed metal finish with gray, black, or crystal ash tip. Grey and crystal tips glow with a realistic orange LED. The black tip blocks the glow of the LED, providing you with a more discreet vaping experience.

With future regulation and legislation in mind, White Cloud created the next-generation Phantom electronic cigarette. The Phantom conceals your vapor while still delivering a pleasing puff of nicotine. Created as a high nicotine solution with rapid dissipation, the Phantom leaves no trace behind. Hidden in plain sight, it has a stealth matte black finish and a blackout ash tip. Phantom batteries are compatible with all White Cloud cartridges and accessories.

With more power, better ergonomics, and a more efficient charging profile than previous USB chargers, the ChargeBolt is designed to protect your battery and eliminate power spikes that can erode battery cell performance.

Using the same technology found in the ChargeBolt smart charger, the Squid allows you to charge three batteries simultaneously from a single USB port.


Including the cost of the $49.95 Cirrus II starter kit, maintaining the equivalent of a pack-a-day habit would amount to $2.93 per day, or $20.50 per week, or $89.12 per month, or $1069.45 per year.

Each White Cloud cartridge is equivalent to approximately two packs of cigarettes, so a $12 box (5 carts) gives you the equivalent of 10 packs of smokes. For the same amount of vapor, you will have to spend $15 with South Beach Smoke, $16 with SmokeTip, $20 with V2 Cigs, and $30 with Green Smoke.


Any time you need help with White Cloud products, you have only one number to call: 1-800-491-CIGS.

When you contact the customer service department, you will speak to a live person who is based in the United States. White Cloud will never put you through a maze of computerized phone menus or different company departments to find a solution to your issue.

While many e-cig companies are only interested in the initial sale, White Cloud aims to build a strong, loyal White Cloud Nation. There’s plenty of information on its website to make sure that customers not only understand the products but also use them as efficiently as possible.

White Cloud stands behind its quality and offers a 6-month limited warranty on all rechargeable batteries and chargers with an optional 2-year extended warranty.

About White Cloud

White Cloud is a Florida-based electronic cigarette company launched in 2008. Founders Michael Murray and Danielle and Matthew Steingraber first started out as distributors for an established brand before setting up their own factory and building their own company, White Cloud.

White Cloud takes pride in being able to offer the highest performing electronic cigarettes on the market. Many of its resources are dedicated to research and development, resulting in low product failure rates and batteries and cartridges with the longest life span.

In order to provide its customers with the most enjoyable and realistic smoking experience possible, White Cloud constantly improves its products based on customer feedback. Its designers and engineers spend a lot of time in advancing its e-cig technology, improving recharging times, and decreasing the sizes of cartridges.

White Cloud products are hand-made in top-rated production facilities in China. Each SmoothDraw cartridge goes through a painstaking 9-step manufacturing process, and must pass three separate quality checks. White Cloud ecig batteries undergo a 13-step process that involves four quality checks. A White Cloud representative living in China checks the quality of each item before any new product batch is shipped. Factories are inspected frequently to ensure that the manufacturing process is carried out to White Cloud’s high standards.

In March 2013, White Cloud was named by The Vatican as official sponsor of the Papal Conclave and all future Vatican events. The company will provide disposable Flings in various flavors and nicotine strengths to the College of Cardinals and other high ranking-members of both the Roman Curia and Holy See.

White Cloud is a BBB Accredited Business since May 22, 2012 with an A rating.

White Cloud has 31 retail locations and is looking to expand its kiosk presence throughout the United States.


Despite its huge success, White Cloud is not resting on its laurels. The company continues to make its products better by improving battery life, shrinking ecig size, developing longer lasting cartridges, creating more flavor profiles, and adjusting its prices to accommodate all types of smokers without compromising on quality and performance.

White Cloud takes customer feedback very seriously. Taking criticisms into account, the brand implemented major price drops this year. The Cirrus II is now 60% cheaper at $49.95. Combine that with a 15% off White Cloud coupon code and the total cost of the kit will only be $42.46 before shipping charges.

White Cloud is highly recommended for moderate to heavy smokers who require a great throat hit and a good nicotine kick from long-lasting, fast-charging batteries. If it’s good for the Pope, then it must be good for you.

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