Electronic Cigarette Retailer Also Fighting Against EU Regulations
Proposed EU regulation on electronic cigarettes has been receiving a mix of reactions among supporters and opponents of the products. Yet, the more resounding voice comes from the side the electronic cigarette supporters. The group of supporters includes the electronic cigarette retailer, ECigaretteDirect.co.uk.
According to the electronic cigarette retailer, a great number of people by the hundreds would become jobless if the EU regulation to strictly control is successfully approved and implemented. ECigaretteDirect.co.uk is based in Swansea and has 14 employees in its distribution center and high-street stores. It has joined in the lobby to fight against the Brussels-proposed regulation that will classify the devices as medical products just like nicotine replacements (gums, patches, etc). Electronic cigarettes also dispense nicotine, but not the other harmful components from tobacco. About 1.3 million British vapers are estimated to use them. The expected sales of the products in 2014 is said to be £250m.
Words From The Founder
The founder of this electronic cigarette retailer is James Dunworth. According to him, he imports the products from China where these electronic cigarettes are manufactured with a license. ECigaretteDirect.co.uk then distributes the products online and via a high-street establishment.
Dunsworth said that classification of electronic cigarettes as medicines will basically kill many businesses like his. The required test for each product is estimated to cost about £1m. The electronic cigarette retailer distributes 30 flavors of e-liquid so the total expenses that the company needs to pay for is definitely beyond what it can afford. Other companies also have the same worries. Many businesses will close unnecessarily because they cannot afford the steep price of licensing.
In addition, many smokers are really considering quitting and they just want something healthy to use as cessation tool or method. They find such alternative from electronic cigarettes. If the EU Regulation is passed into law, many people would just turn again to tobacco cigarettes. These cigarettes may be more detrimental to health, but they are easier and more practical to access than electronic cigarettes.
About ECigaretteDirect.co.uk
This electronic cigarette retailer or company implements one distinct goal: to provide satisfaction and excellent customer service. For the people comprising this company, these two elements are more significant than marketing. They believe that if they can make you happy with the best services they can provide, the business will naturally grow through satisfied customers’ recommendations to others.
The company takes pride in Smoker’s Halo, the leading brand it retails. All e-liquids have undergone SGH testing. Products are WIII, CEE and ROHS approved as well as ECITA approved. One year warranty on regular kits and also on batteries applies.
ECigaretteDirect.co.uk is an electronic cigarette retailer that started supplying quality products since year 2008. From then on, the company not only supplied to users within UK. The retailer has also shipped products to other parts of the world like Canada, New Zealand, Australia and Middle East. The company may considerably be small, but the advantage here is that it can efficiently provide time and excellent assistance to its customers.
Customer problems and inquiries are not dealt with using automated replies. Each customer is able to talk to a real person who will provide exclusive and personal attention. The company is also a Living Wage employer, which means that it responsibly cares for its workers and for the community. It believes in the principle that paying employees a living wage and fostering a healthy, dedicated and skilled workplace are great investments in order to prosper for a long time in the industry.
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